President/Chief Creative Officer

Michael M. Kadrie's background includes an extensive career in the Music Business as a musician and songwriter where he started a Production Company in 1989 called Mad Mike Productions. Michael played in many Pittsburgh-based rock bands over the years and in 1991 took a shine to producing. His first production was a local "We Are the World" type project that included over 40 musicians and singers from the Pittsburgh area and raised money for a local charity. He has produced other local bands and benefit CDs over the years and continues to dabble in the industry to this day.

In 1997, Michael changed his focus to Multimedia Design attending Duquesne University to earn a degree in Multimedia Technologies. His talents eventually landed him at Atlas Brokerage Company, where he formed the division known as Atlas Design Group.

In 2006, Michael and business partner Tim Gerwing were offered a chance to purchase Atlas Design Group away from the owners of the Broker/Dealer. Their customer-base then really began to grow as did the diversity of their projects. With their growing work in the visual effects and animation world, Atlas Design Group spawned a new division called zoetifex Studios. Early on, Michael wanted to test the capabilities of zoetifex and entered a team into the 48 Hour Film Project where, in the first year, they ended up walking away with awards such as Best Visual Effects and Best Costumes. Michael also took on the role of Director/Producer/Editor/Actor for these projects and has received accolades from the producers as well as his peers.

Michael has also been a member of the Pittsburgh Technical Institute's Board of Advisors since 2000, and sits on the board of Directors for Shekinah Ranch Camp as their technology expert.

Over the course of his career, Michael has worked with over 200 clients creating everything from corporate logos, brochures, print ads, web sites, TV commercials, jingles, filming HD video, visual effects and animations and more. He has worked with a variety of clients ranging everywhere from start-up companies to multi-million dollar International companies and has won several awards for his work in this field. He is the creative visionary for zoetifex Studios, and under his leadership the company continues to focus its efforts on developing high quality projects that fall under their category of Inspiritive Entertainment.

Screen Credits

“We Are The Dream Project: Dream Makers - The Rockumentary” (John McKee Productions - Pittsburgh)
Music composer and host of this Rockumentary that aired on Pittsburgh's local Fox affiliate WPGH Fox 53 in 1991.

“Happy Anniversary” (Sergio Bacon Productions - Pittsburgh)
Writer, Producer and Lead Acting Role - A short film that was primarily filmed in one continuous shot and entered into the Pittsburgh 48 Hour Film Festival.

“Sonny Days - Youngstown Shakedown II” (Crows Run Pictures - Pittsburgh)
A feature length film Directed by Tom Megalis in which Michael had a cameo role as a drug dealer (he was helping Tom out).

“Family Reunion” (Manny Moe Productions - Pittsburgh)
Writer, Producer, Director and Lead Acting Role - Short film that was created for entry into the 2013 Pittsburgh 48 Hour Film Festival. This picture recieved the second most votes from the audience as favorite movie.

“Room 2 Grow” (Apple Box Motion Arts - Pittsburgh)
Chief Editor of this Realty TV Show Pilot which is currently being shopped around to various networks.

“From My Knees” (zoetifex Studios - Pittsburgh)
Writer, Director - zoetifex Studios first full-length live-action fatih-based feature film which is currently written and in-development status.

Director, Producer, Editor & Writer on countless Corporate, Industrial and Medical Projects for: sales, marketing, image, TV commercials and webisodes for such compaies as ANSYS, Bayer, UPMC, Northwood Realty Services, Apple Box Studios, Visit Tampa Bay, Visit Pittsburgh, Omnicell and others.